![samba interactive tv bravia samba interactive tv bravia](https://m.media-amazon.com/images/I/41f3yVaU-HL._SL160_.jpg)
- #SAMBA INTERACTIVE TV BRAVIA UPDATE#
- #SAMBA INTERACTIVE TV BRAVIA ANDROID#
- #SAMBA INTERACTIVE TV BRAVIA SOFTWARE#
You should never search for great content. We believe that our data can change the way you experience TV. Smart TV Services allows Samba TV - as well as third-party apps and services you approve - to gather and use information based on the content you view on your television in order to provide a variety of content-based services across all of your connected devices. And unlike Facebook and Google, I bought my TV upfront and paid thousands of dollars for it so where’s the value proposition for consumers?
#SAMBA INTERACTIVE TV BRAVIA ANDROID#
Even then, does Sony sell the spots or does it require interaction from the user?Īll of that seems like a lot of work for not a whole lot of return versus frankly selling sponsored spots on Android TV home screen (which I hate the idea of) but it’s one that isn’t too user intrusive and likely more lucrative for them. But for Sony, the roadblocks are many - first, their end users (consumers) need to be running a Android TV with Nougat installed and from there, they have to be actively using Android TV, and only then does Sony get some sort of data pool to be able to deliver targeted ads. In the case of Facebook and Google, you can make the argument of monetizing their billions of users in return for the ‘free’ services they offer. Looks like Sony’s not the only one installing Samba on their hardwareįrom a pure busieness standpoint, I’m not sure how much upside this has for Sony. Either way, users can make a factory reset and then disable Samba, which means saying goodbye to some data and settings.
#SAMBA INTERACTIVE TV BRAVIA UPDATE#
If, on the other hand, you already have Samba installed before you update to Android 7.0, Redditor osiris355 recommends enabling Samba first, updating, and then disabling it.
![samba interactive tv bravia samba interactive tv bravia](https://i.redd.it/m6pxflz3l4uz.jpg)
![samba interactive tv bravia samba interactive tv bravia](https://www.slashgear.com/wp-content/uploads/2013/11/samba-tv-ad-integration.png)
If, like ConnorRoss, you never had Samba installed before and then disabled it, you would get a nagging overlay informing you that Samba has stopped running. You can disable the feature, but that brings with it some complications. Another user, however, commented that some models already had it installed before. In this case, Redditor ConnorRoss never had Samba installed on his Sony Android TV until after the Nougat update. It’s practically one of those “bloatware” apps that users are never made aware of until they break spectacularly. If anything, there appears to be a way to stop this while there’s no way to tell Google not to scan every photo you’ve ever uploaded. After all, every keystroke you enter and link you click on is analyzed by Google and Facebook to learn about you and serve you targeted ads - so is this any different? I can’t decide if I should be outraged by this or if this is the reality of the world we live in. Sony’s Samba has one purpose and one purpose only: to analyze content on the TV screen in order to serve better recommendations, a.k.a. It has nothing to do with the Samba or SMB protocol used to wireless transfer files between Windows computers.
#SAMBA INTERACTIVE TV BRAVIA SOFTWARE#
The software in question is the poorly named Samba Interactive TV.
![samba interactive tv bravia samba interactive tv bravia](https://resources.mynewsdesk.com/image/upload/c_limit,dpr_auto,f_auto,h_700,q_auto,w_auto/uwytjbtfbfh4b5npuq2g.jpg)
And while there is actually a way to disable it, the fact that users have to bend over backwards to do so is a huge knock on Sony’s usually commendable reputation among Android users. It seems that an otherwise harmless and much desired update to Android 7.0 Nougat on Sony’s Android TVs have brought along what can almost be classified as spyware. Sony has had an unfortunate history with spyware and sneaking unwanted software (anybody remember rootkit?) onto their hardware and the latest victim of it all is their lineup of smart TVs running Android TV.